Get Ready To Hit App Stores With Top 5 Mobile App Marketing Tips

Mobile app industry is buzzing with increasing usage of mobile devices and Smartphones. The popular app stores are flooded with millions of mobile applications and to stand out of so many similar apps, you need a foolproof plan for effective mobile application marketing. Seriously, you need an effective plan not only to bypass competition, but also to win hearts of users, so they use your app regularly after download. You can take the help of a mobile app marketing company that offers professional services. These types of companies provide complete mobile app marketing solution to promote the mobile app before launch and after launch. Also, they make an aggressive plan during the launch days to increase your chances to get featured in the list of Top Apps. This article shares the top 5 tips you can follow for your mobile app to increase downloads and app interactions.

Start marketing before hand

You must start mobile apps promotion as soon as you are ready with the concept. Don’t wait until your app is ready and you hit the app stores. You must start grabbing the attention of your targeted audience beforehand. Technically, this mobile apps promotion approach is called pre-launch mobile application marketing. Early promotions will help you to create user base that will be waiting for your app. As soon as you hit the app stores, people will start downloading it, talking about it, rating it and possibly making it viral.

Use Content Marketing

In digital marketing industry, content works really well. To promote your app, you must use content marketing. You can start with a Blog. The blog is the most effective content marketing tool. As soon as your website is live, start blogging about your app. Keep posting about the sneak peak of ongoing development; upcoming features; benefits of your mobile app and other relevant things. This will not only give you benefits of digital marketing, but it will also provide the benefits of user engagement and loyalty from the early stage of mobile app development. This will help a lot while you hit the app stores.

Stay Engaged with your targeted audience through all stages

This is the most important activity to make your app popular. Stay in touch with your audience during all different stages of the application, namely, pre-launch, launch and post-launch. For that, define your targeted audience as soon as you are ready with app concept because marketing plan can vary based on the target audience. For example, mobile apps marketing India would seize Indian market with a strategic approach and this approach would be different than a marketing plan for other countries. Taking feedback, responding to ratings and reviews will help you in increasing engagement and popularity of your app. So be proactive in this part.

Go all over

There are less than 50% users who search a mobile app on app stores; rests of them download an app by knowing it from various sources such as article, news, video, etc. You need to reach these audiences by marketing your mobile application on all possible channels. Launch promo videos and how-to videos to reach video consumers; publish informative articles to reach avid readers; run contests on social media channels to capture social media users. Go out there on each channel and grab attention to make your mobile application marketing successful.

Perform App Store Optimization

Yes, a majority of people finds apps online on different channels, but there are some people looking for an app in the app store and you can’t ignore them. Performing effective App Store Optimization will help you appearing in the top ranks in search results. This will increase your app downloads.

These are the top 5 tips you can follow to make your marketing plan successful that will increase app downloads and popularity.